To all the loyal ABC soap fans,
I want you to know from me personally that we hear you loud and clear. My wife and mother are both passionate viewers of All My Children and One Life to Live, as are many of my colleagues here at Hoover. We were and are as disappointed with this news as you are.
In fact, we will discontinue our advertising with ABC this Friday, 4/22. We're making every attempt to pull our spots from these programs sooner.
Because we feel that’s not enough, we also want to help get your voice heard with ABC. So, we’ve set up a special email address, SaveTheSoaps@Hoover.com, to help pull together the mass emotional outpouring of support for our beloved ABC soaps and get it to our contacts at ABC. Please, send your emails to us at SaveTheSoaps@Hoover.com, and we’ll get every, single last one of them to ABC.
We’re 150% committed to doing what matters most to you – so if there’s anything else we can do to help or you have any ideas, please email this address, and we will respond to you personally.
Thank you for standing up for what matters to you! We need more of that in this world.
Brian Kirkendall
Vice President of Marketing
Hoover
Send those emails and buy a dang HOOVER!!
I want you to know from me personally that we hear you loud and clear. My wife and mother are both passionate viewers of All My Children and One Life to Live, as are many of my colleagues here at Hoover. We were and are as disappointed with this news as you are.
In fact, we will discontinue our advertising with ABC this Friday, 4/22. We're making every attempt to pull our spots from these programs sooner.
Because we feel that’s not enough, we also want to help get your voice heard with ABC. So, we’ve set up a special email address, SaveTheSoaps@Hoover.com, to help pull together the mass emotional outpouring of support for our beloved ABC soaps and get it to our contacts at ABC. Please, send your emails to us at SaveTheSoaps@Hoover.com, and we’ll get every, single last one of them to ABC.
We’re 150% committed to doing what matters most to you – so if there’s anything else we can do to help or you have any ideas, please email this address, and we will respond to you personally.
Thank you for standing up for what matters to you! We need more of that in this world.
Brian Kirkendall
Vice President of Marketing
Hoover
Send those emails and buy a dang HOOVER!!
I am in tears. I absolutely never ever imagined that an advertiser would take this position. It is so heartening to know that the audience is not just a number or a demographic to a sponsor. And, amazingly enough, I do need a new vacuum, and it will be a Hoover!
ReplyDeleteYeah I know! That's awesome! :)
ReplyDeleteIT IS GREAT! Wow..we are rolling. I had given up. Wonder who's mom or grandmom watches soaps and hit their kid to say DO THIS! LOL
ReplyDeleteIT IS GREAT! Wow..we are rolling. I had given up. Wonder who's mom or grandmom watches soaps and hit their kid to say DO THIS! LOL
ReplyDeleteI got a response from Proctor and Gamble saying the would pass it on to the appropriate person, and it sounded like they actually read it....
ReplyDeleteWow. Hoover rocks hard! This is too frickin' awesome. Truly.
ReplyDeleteHowever, let's not forget that when/if the knuckleheads at ABC change their minds and the shows do come back, they're going to need new staff at AMC and GH (since it seems like OLTL is on a roll).
But, of course, this is just me getting ahead of myself..
I have an account with Aarons and I asked them to join Hoover also great thinking Hoover huh?
ReplyDeleteI also got a response from P and G and they said it's the network's decision to cancel shows, they have nothing to do with it and to 'contact the network if you are disappointed.' PUH I mentioned what Hoover was doing, etc.
ReplyDeleteIt won't truly have success, I suppose this way.
ReplyDelete