Oh, poor ABC, still NOT GETTING IT!! Here's their response to Hoover's boycott of their network because they canceled the soaps:
An ABC executive, requesting anonymity, contacted TV Guide Magazine to offer the network's POV. "Usually advertisers stop advertising when they want to cancel a show, not the other way around," states the suit. "We've said that the cancellation of AMC and OLTL was about money and ratings, so [the Hoover boycott] is just counterintuitive. You don't save something by taking money away."
Ever watch Seinfeld?? I know it was on another network but there was a character named George who had HAD it with everything. He decided to do everything the OPPOSITE of what he thought would work.
Guess WHAT---we are going Opposite. We asked for YEARS for our soaps to be revamped to help save sagging ratings. You did: nothing. We asked for fresh writing teams: Again, nothing. You took off fan faves, let vets get away to rival networks, moved a whole soap from NYC to LA. How'd that work for you?
Here's the deal: HOOVER didn't just pull their ads from soaps...they are pulling them from YOUR OTHER SHOWS TOO--and your NEW SHOWS. D'uhhhhhhhhhhh. We get enough sponsors to do that? We get all of the soap fan base to NOT WATCH ABC other than for our soaps and Castle (Great soap supporter) will we make a dent? How about when the same sponsors pour ads in when you SAVE the soaps!!? We don't know..but we're doing the OPPOSITE of what you'd expect. Next opposite move? Get those friends of yours, Nielsen Ratings to finally come into the digital age. I bet our numbers might surprise you.
We're not just numbers, we are a UNITED FAN BASE. You can't buy that kind of audience. Take a look at Daytime's charity events. We rival anyone with those. We can mobilize in a minute. Wake up.
By the way when HOOVER announced on FB it was boycotting ABC it went from aprox. 1200 fans to over 9,000 in HOURS. Twitter lit up like a Christmas Parade..we trended Hoover for awhile.
The BIG Picture?? HOOVER will forever be known as the kindly company that took a risk and came forward to help a "lowly fanbase" save their history. What will YOU be known for? Killing Erica, Vicky and Dorian?? You bet'cha.