Thursday, March 22, 2012

So Long Soap Net!

 From Ad Age.. GOOD article

SoapNet will start making the transition to Disney Junior on March 23, with Time Warner Cable, Comcast, Cablevision, Verizon and Bright House Networks having already signed carriage agreements, according to Disney. Negotiations are under way for other affiliates.
SoapNet won't disappear immediately, not even on every cable system initially picking up Disney Junior. Disney is still selling the channel in upfront negotiations. But eventually the transition to Disney Junior will be complete, and SoapNet will end its run.
"We view the launch of Disney Junior as a transition, not a flip of a switch, and as such SoapNet will remain available for an undetermined period of time as deals are finalized with distributors," the Disney spokeswoman said.
As long as SoapNet is up and running, most of its schedule will continue unchanged. But sibling network ABC Family is taking over programming and has scheduled a one-day marathon of ABC Family's "Make It or Break It" this Sunday to generate hype for that show's new season. "Veronica Mars" will also be coming to the network in April for those who still have access. 

I rarely watch SoapNet but I do tune in late at night will be missed. What a wasted opportunity. TERRIBLE-- wasted opportunity. No one really tried anything other than a few failed series. They should have showcased shows, behind the stage exclusives...maybe a "making of". Have the Nurses Ball on there! Oh well, another Disney Kid's channel. Just what we all need. SMH 

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