Michael Fairman to Create Social Game Soaps for the Heyday Platform

  How cool is this!?

LANGHORNE, Pa., Sep 27, 2011 (GlobeNewswire via COMTEX) -- Casual game developer and publisher Entertainment Games, Inc. EGAM -16.67% announced today that Michael Fairman, a leading expert and personality in the field of daytime drama, will join its social game development team. This move is the latest of many key talent acquisitions that support the company's ambitious new social game portfolio. Fairman will provide creative writing, direction and oversight for the soap opera genre of the upcoming social game series. This will be the first soap opera social game of its kind and is being developed on Entertainment Games' proprietary Heyday platform. 

"Michael Fairman brings a critical level of passion, expertise, and creative direction to our new addition in our social game portfolio," said F.J. Lennon, CCO of Entertainment Games. "We will be combining our game design and development expertise with Michael's unique story development and scriptwriting abilities to deliver a ground-breaking social gaming experience that both the gaming and soap opera industries will take note of. Along with Michael, we believe our proprietary Heyday platform enables a game design and story telling capacity both unique and ideal for traditional soap opera drama. We are all very excited about the prospects of this exclusive relationship," added Lennon 

Commenting on his new role at Entertainment Games, Michael Fairman commented, "I am excited to be joining the Entertainment Games creative team. I've been given the opportunity to create some very original 'soapy' content for an innovative new game that will be very fun and engaging for the most dedicated or casual soap fan. While I can't reveal too much just yet, like any good soap opera, I will leave it as a cliffhanger. Stay tuned!" 

This news release was distributed by GlobeNewswire, www.globenewswire.com